Storytelling is how we communicate as humans. Good Nonprofit storytelling is certainly an art and is learned over time. It appeals more to the emotional instincts of humans rather than the logical side. Here are 5 quick tips on what you should consider when making a storytelling video.

1. Plan Your Story

Ask yourself, what is the story and narrative behind everything your nonprofit does?  In a visual story-like context, you have to connect with people in the language they understand best. Create stories that will cause a change in behavior or a change of perception. Decide how you want your video to start, what you want to display, and how you want it to end, even if it’s just 60 seconds or shorter in length.

For professional videos make a list of people and things you will require for your nonprofit video production, such as:

  • A cinematographer for getting the right angles on your shots
  • An editor and a producer for blending the shots together
  • License to use copyrighted music or buy royalty free music
  • A voiceover artist if there is any dialogue
  • A graphic designer or an animator if you’re planning to include animations

2. Show Impact

Creating videos that tap into the conscious are effective because they build on common ground and people can relate more.  For nonprofit video storytelling, visuals and emotions form the basis of your story. Think about what scenes and stories resonate with your audience? You can use them as a starting point. Be sure to create impactful shots and an inspiring story that shows the difference you’ve made (and are making) as a nonprofit.

3. Know Your Target Audience

The type of video you create always depends on the audience you’re aiming to target.  Ask yourself, who am I trying to reach out to and why and how can I build the story in a way that will get their attention? Understanding your target audience changes the way you approach creating a story.

4. Keep It Short and Sweet

Attention spans are at an all-time low and you have to grab your audience’s attention within the first 5-8 seconds or you may lose them. It is a real challenge to get people hooked onto your particular video, especially if they don’t know about your nonprofit. You can use the opening shot to reel people in like a stunning visual frame, a unique camera angle, a captivating animation etc. Do some research to get some ideas.

5. Create a Call to Action and Spread the Video Across Other Social Media Channels

Since a call to action will directly influence your viewer’s behavior, it’s important that you choose the right words.  Your CTA should be as specific as possible and using less words as possible. Don’t just ask people to donate, tell them what you need and how their donation will make an impact. Being specific will set you apart and result in a successful call to action from the rest. Always share your video in a way that aligns with the needs and priorities of your audience.

Always remember that’s it’s about making the story so compelling and heartfelt that it elevates perceptions of value and urgency resulting in you getting the donations you need.  

Storytelling allows your audience to digest information more easily because it connects that information to emotions.  Here at Neo Soul Productions our videos captivate your audience and make them feel as though they are actually experiencing your mission and bringing your cause to life.